What it costs to run
Meta's published rate card, how you're billed against it, and this site's own live running cost.
This site's own running cost
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AI voice callback — cost and rates
Runs on Retell (the voice AI) with Telnyx underneath for the call itself, billed by the minute, rounded up to the next whole minute.
Measured cost so far: ₹12–19 per call.
Monthly ceiling: ₹3,500. Once reached, the callback button is removed from the site automatically until the next month.
Live now: a free 60-second demo, capped at 7 calls a day. A longer, call-assisted booking option is built but switched off.
WhatsApp per-message rates (India, effective 1 Jan 2026)
| Category | Rate |
|---|---|
| Marketing | ₹0.8631 |
| Utility | ~₹0.115 |
| Authentication | ~₹0.115 |
| Service (free-form reply inside the 24-hour customer-initiated window) | Free |
Plus GST, as applicable (Meta's charges are treated as imported OIDAR services), plus a BSP platform fee and markup.